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How to Build an Online Reputation with Andy Beal Posted by: webmarketingtoday
Video duration: 586 seconds In this wide-ranging interview, Andy Beal explains the various ways a company (or individual) builds an online reputation. Beginning with a website or blog with a clear statement of who you are and perhaps a media room, Beal explains how social media fit into the process -- MySpace, Facebook, Twitter, Digg, and online conversations with industry leaders. Related: andy, beal, digg, facebook, marketing, media, myspace, pubcon, ralph, reputation, social, today, twitter, web, wilson |
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Optimizing Ecommerce Product Images with Bryan Eisenberg Posted by: webmarketingtoday
Video duration: 413 seconds Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer. Related: and, bryan, camtasia, david, direct, eisenberg, emetrics, harry, hero, images, marketing, product, ralph, testing, tiger, wilson |
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SEO as Key to E-Commerce Success, AnOccasionalChocolate.com Posted by: webmarketingtoday
Video duration: 535 seconds Discusses the secrets of a business that sells chocolate making equipment online. Related: chocolate, e-commerce, ecommerce, engine, marketing, optimization, search, seo, web |
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Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik Posted by: webmarketingtoday
Video duration: 499 seconds In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy. Related: analytics, avinash, emetrics, engine, head, kaushik, long, marketing, optimization, organic, paid, ralph, search, seo, tail, wilson |
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How to Get Started in Business Blogging with Andy Beal Posted by: webmarketingtoday
Video duration: 494 seconds In this interview, Andy Beal explains how to establish your purpose, determine a platform, find your blog's voice, set a frequency, and begin to publish online. Related: andy, beal, blog, blogger, frequency, publish, purpose, rcc, voice, wordpress |
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How to Get Your Business Listed in Wikipedia - Mike Svatek Posted by: webmarketingtoday
Video duration: 448 seconds Mike Svatek of Baynote.com explains some of the hurdles his company had to go through to be listed in Wikipedia. He advises: (1) don't use persuasive writing, (2) demonstrate that your business is 'notable' by showing that what you do is important broadly, and (3) get involved in the internal Wikipedia debate of the inclusion of your business in the encyclopedia. Related: business, emetrics, listing, marketing, mike, notable, persuasive, ralph, submission, svatek, wikipedia, wilson |
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A Small Business Approach to Web Analytics: John Marshall Posted by: webmarketingtoday
Video duration: 502 seconds John Marshall (formerly of ClickTracks now with MarketMotive) explains how small business users can make their use of web analytics intensely practical by answering business questions. He recommends ClickTracks, Google Analytics, and IndexTools for small businesses. Related: analytics, business, clicktracks, emetrics, google, indextools, internet, john, marketing, marshall, ses, small, web |
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Optimizing Landing Pages and Conversion Paths, Scott Brinker Posted by: webmarketingtoday
Video duration: 363 seconds Web Marketing Today interviews Scott Brinker of LiveBall (Ion Interactive) regarding optimization of landing pages and conversion paths -- multiple paths to conversion based on customer behaviors. Related: behavior, brinker, conversion, ion, landing, liveball, marketing, multiple, optimize, pages, paths, ralph, scott, ses, web, wilson |
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Web Marketing Today with Catherine Seda on PPC Ad Tips Posted by: webmarketingtoday
Video duration: 349 seconds Dr. Ralph Wilson interviews Catherine Seda about tips for holding down costs with Google AdWords and Yahoo Search Marketing. Related: adwords, catherine, google, marketing, ppc, search, seda, ses, today, web, yahoo |
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Getting Emails Relevant--and opened--with Maxine Grossman Posted by: webmarketingtoday
Video duration: 444 seconds Maxine Grossman of Got Corp. explains some factors in getting e-mails opened. They center on strong relevancy to the recipient and consistent frequency. Segmenting your list can increase relevancy of your messages. Related: deliverability, email, grossman, internet, marketing, maxine, open, rate, relevancy, ses, web |
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How to Avoid an SEO Horror Story on Your Site - Ross Dunn Posted by: webmarketingtoday
Video duration: 385 seconds Discusses how to ensure that your new site will be designed with search engine optimization (SEO) in mind from the get-go. Consultations can avoid flash and JavaScript errors plus optimize a navigation system for best results. Related: dunn, engine, flash, javascript, navigation, optimization, ralph, ross, search, seo, system, wilson |
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Keyword Research - Pt 1: Brainstorming, Christine Churchill Posted by: webmarketingtoday
Video duration: 374 seconds This experienced search marketing expert discusses keyword research for Pay Per Click (PPC) advertising and SEO. This is part 1 of a 3 part series, focusing on the initial brainstorming phase. Related: brainstorming, christine, churchill, engine, keyrelevance, keyword, marketing, optimization, research, search, seo, web |
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How to Get Higher E-Mail Deliverability with Matt Allen Posted by: webmarketingtoday
Video duration: 575 seconds Dr. Ralph Wilson interviews Matt Allen at Ad:Tech in San Francisco. Allen is Sales Director for iContact, an E-mail Service Provider (EMS). He explains the various factors involved with getting high inbox deliverability. The formula includes the reputation of the EMS as well as the sender, relationships with the major ISPs, and checking e-mails for spammy words before sending. Related: adtech, allen, deliverability, e-mail, ems, icontact, isp, marketing, matt, ralph, relationships, reputation, spam, today, web, wilson |
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How to Avoid Being Penalized for Paid Links with Jill Whalen Posted by: webmarketingtoday
Video duration: 402 seconds Dr. Ralph Wilson and Jill Whalen discuss Google's new policy to reduce PageRank when they detect a website trying to manipulate rankings using paid links. Jill suggest showing care, using rel='nofollow' tags when necessary, and making sure any paid links are in context. Related: google, jill, linking, links, nofollow, pagerank, paid, ralph, rankings, serps, strategy, whalen, wilson |
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How to Monitor Your Competitors with Andy Beal Posted by: webmarketingtoday
Video duration: 338 seconds In this 5 minute video Andy Beal explains what you can learn from your competitors and how to take advantage of opportunities when your competitors falter. He discusses how to use the search and RSS features of Technorati and Google News. Related: andy, beal, competitor, google, marketing, monitor, news, pubcon, ralph, rss, search, technorati, web, wilson |
